In the right hands, data is not cold.
It pulses. It remembers. It dreams.
In its rawest form, data is just 1s and 0s. But with imagination and the right collaborators, it becomes something more. From weather-driven sculptures to immersive soundscapes to the whispers of spacecraft beyond the moon, Dan Goods turns data into powerful, poetic experiences.
SEE THE HEARTBEAT OF SPACE COMMUNICATIONS
Connected to NASA’s Mission Control, lights go up when signals are sent to a spacecraft, lights come down when data is sent back to Earth. The more data the more lights are activated.
CELEBRATE THE WORLDS BUSIEST AIRPORT
This sculpture is activated every time a plane lands or takes off from the Atlanta airport.
HEAR SATELLITES AS THEY CROSS THE SKY
When standing in the middle of this sea shell you can hear the exact location of satellites as they cross the sky.
See the flow of knowledge about our earth
Hanging at NASA HQ’s in Washington DC, this sculpture shows real time communications with satellites that help us understand our Earth.
Understand the laws that shape our lives
America’s landmark cases send waves through society. In this flip dot sculpture, the importance of each case triggers a different wave. Some create gentle ripples, others crash like tidal waves, reshaping the course of history.
Show weather from around the world
Weather from cities around the world effect this “cloud” in the San Jose Airport
To develop partnerships for 2026 / 2027, please contact Dan here:
dan@directedplay.com
See more work here
